I'm human therefore I fear. I guess it could have been in place of "think". You can ALWAYS bank on the fact that people will be fearful. Warren Buffett makes that perfectly clear by his buying trends in the market, not to mention writing it in his book "Snowball".

You might want to consider a "fear" approach or product. In New York as soon as it starts raining, out of nowhere umbrella sales people are all over the place. They know that people under stress (there are many when it's raining in NY) will buy.

Consider trying this strategy whatever you sell... Tire shop; spare tires, Clothing Company; spare buttons, Apple; Product Insurance, Target; Product Insurance, Starbucks; return policy, Restaurant; coupons (people will be hungry later), the list goes on.

Who knows this could be your ticket to a bigger "Black" calendar than "Red".

Do you need some help determining your fear product? Give us a call!