We Think Media
 
I could not help but see all the marketing around Michael Jackson lately. Movie goers will see a film that is a documentary on Michael's life entitled "This is it". A CD release of the same name is also out to possibly accompany the movie. Let's not get to crass, Michael is a phenomenal writer, sing and dancer. But man the amount of marketing in the latest ploy leads me to think is there better marketing than dying?

Look at other artists that are celebrated only after dying. I guess the challenge for a brand is dying and evolving into it's next iteration. A few examples come to mind with Apple introduction of the iMac and iPod. Other examples I would include Stussy, Puma and Target. For sake of space I will not list out the reasons. But a dyeing brand could be poised for a rebirth.

Here are 10 brands that would be interesting to see reborn... 1- GM 2- Doc Martens 3- Snapple 4-AAA 5-KMart 6- Casio 7- My Space 8- Beanie Babies 9- Nordstrom 10- Eddie Bauer.