Everyone has an incentive. Much like the mob would say... "Everyone has their price." Moral, Financial, Obligation, Time, Love, etc. Successful marketers have for years looked at these incentives to help their brand along. (Reference= Buyology: Truth and Lies About Why We Buy)

World Vision (a charity organization) has people sponsor children of foreign countries monthly. This is their cash cow and it's based on people's moral incentive to help other needy people.

On a larger scale, the IRS has people pay their taxes yearly and the incentive here? You get the picture.

When thinking about your brand think about what people's incentive is to buy. If you have one that is a little vague, do something about it. Make it as powerful as you possibly can.

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