Everyone has an incentive. Much like the mob would say... "Everyone has their price." Moral, Financial, Obligation, Time, Love, etc. Successful marketers have for years looked at these incentives to help their brand along. (Reference= Buyology: Truth and Lies About Why We Buy)

World Vision (a charity organization) has people sponsor children of foreign countries monthly. This is their cash cow and it's based on people's moral incentive to help other needy people.

On a larger scale, the IRS has people pay their taxes yearly and the incentive here? You get the picture.

When thinking about your brand think about what people's incentive is to buy. If you have one that is a little vague, do something about it. Make it as powerful as you possibly can.

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I could not help but see all the marketing around Michael Jackson lately. Movie goers will see a film that is a documentary on Michael's life entitled "This is it". A CD release of the same name is also out to possibly accompany the movie. Let's not get to crass, Michael is a phenomenal writer, sing and dancer. But man the amount of marketing in the latest ploy leads me to think is there better marketing than dying?

Look at other artists that are celebrated only after dying. I guess the challenge for a brand is dying and evolving into it's next iteration. A few examples come to mind with Apple introduction of the iMac and iPod. Other examples I would include Stussy, Puma and Target. For sake of space I will not list out the reasons. But a dyeing brand could be poised for a rebirth.

Here are 10 brands that would be interesting to see reborn... 1- GM 2- Doc Martens 3- Snapple 4-AAA 5-KMart 6- Casio 7- My Space 8- Beanie Babies 9- Nordstrom 10- Eddie Bauer.